Articles

Video Marketing - Session 5

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Research on YouTube or Vimeo - a video on video marketing The most important point of this video is to understand what the purpose of video marketing is today. Instagram, Youtube, or other video distribution channels are essential players in business marketing. The purpose of these videos is to attract their customers and potential customers who may be attracted more by a video that will touch them rather than a press article for example. All for the purpose of creating to attract and convert the potential customer into a customer who will consume what the company sells. It also allows you to create a feed on your website and therefore at the same time have a better reputation on different search sites (Google, Yahoo etc.) Find a hotel or business that is actively using video as a part of their digital landscape Is it entertaining, engaging - how can your measure their effectiveness? The video here is pretty fun, and plays with the codes of potential young clientele....
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A Typical Paternship - Nicolas Oinounou & Nolwenn Rannou

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AR in Hospitality Industry + questions

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Exemple of AR in Hospitality :   Explain the difference between  AR + VR as a customer experience. Augmented reality and virtual reality have one common point. They alter our perception of our world by different ways.  The VR offer the possibility to bring you in another place of your choice. For example you can go in Time Square in NYC or in an aquarium. VR allows the user to interact with and explore a simulated 3D environment via a headset. The AR is different because is able to change our current reality by adding something to it. doesn’t change the user’s environment but alters it with interactive superimposed images that give the user more information and clearer context–through a transparent visor With virtual reality, you can win with the sharks. And with augmented reality, you can watch a shark pop out of your table.  So in a marketing point of view, VR is more immersive and AR is more used by adding somethings in the current reality of custo...
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VR Hospitality industry

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 Example of VR in hospitality :
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Hackfest - Nicolas Oinounou & Nolwenn Rannou

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Wearables - Think Beyond the Watch

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Nolwenn Rannou and Nicolas Oinounou present OneTouch Link to the video :  https://video214.com/play/CeeZgYXJdryiydAbHJF5Jw/s/dark
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ClassWork session 5

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HOTEL RENAISSANCE PARIS VENDÔME @Facebook :  This hotel need to post every week on different activities in the hotel but also on their staff to shows to the guest who's work there. To also post on the restaurant and bar. It need to be very visual on facebook with only one hashtag . They also need to post photos to show the different places of the hotel ans to show the atmosphere and convince people to book for the experience in Vendome. @Twitter : Actually they only repost or retweet some messages from the restaurant and the bar of the hotel or messages from Marriott and other Renaissance in the world. They need to create more content, to show the personality of the hotel, to create a community to speak with them. It not be necessary visual, it could a text message or an audio. To create the community they need to create their unique image and not the image of the brand. This hotel is unique and the content and message from them need to be unique a...
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