This image express social media as a communication universe. How many ways, and through which platforms, can social media reach/influence a hotel's individual guest ? A hotel can express itself on several social platforms on the internet to influence these potential customers. The first platform are social networks such as Facebook, Instagram, Twitter. On these platforms, the hotel can communicate in several different ways: texts, videos, photos that can influence the customer and purpose to him to come in the hotel for an activity or to book a room. The second platform that can influence a customer is TripAdvisor. This ranking and opinion platform allows consumers to judge their experiences within the hotel. Whether the opinion is positive or negative, the hotel must respond to its customers to create a link with them and influence future readers opinions to influence them to book within our institution. Finally, the hotel's website will also be able ...
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