AR in Hospitality Industry + questions

Exemple of AR in Hospitality :

 

• Explain the difference between  AR + VR as a customer experience.

Augmented reality and virtual reality have one common point. They alter our perception of our world by different ways. 

The VR offer the possibility to bring you in another place of your choice. For example you can go in Time Square in NYC or in an aquarium. VR allows the user to interact with and explore a simulated 3D environment via a headset.

The AR is different because is able to change our current reality by adding something to it. doesn’t change the user’s environment but alters it with interactive superimposed images that give the user more information and clearer context–through a transparent visor

With virtual reality, you can win with the sharks. And with augmented reality, you can watch a shark pop out of your table. 

So in a marketing point of view, VR is more immersive and AR is more used by adding somethings in the current reality of customers by marketers.

• What type of businesses/organization can best benefit from AR or VR - for what purpose?

The hospitality businesses are the best benefiters of VR because they are allow to take this technologie in their marketing to sell more and to show more at the guest. You can offer a better experience at your guest before his trip or booking a hotel. It can also be used in journalism, real estate, movies ... It’s especially appealing to Millennials and the up-and-coming Generation Z. This is the best way to immerse your audience, especially young people in an experience of the product.

- Be there without being there. You can immerse you in a place but you are so far of this place. 

- You also can use it to make interviews in a virtual environment or to make people in situation. 

- You can use it to make training. For example, il you want to learn how to react in front of a specific situation, with the VR you can put in a virtual environment someone in face of this situation. 

- A virtual office can give retail customers better experience. One example could be a restaurant who allows to its customers to make their order to take away without having the need to make a phone call. “Instead of making a phone call, you can talk virtually face-to-face with a waitress at the pizza place. She can help you place your order. You can see the pizzas. Then as the technology continues to advance, you will be able to smell the pizza. It’s just a better experience,” Kagan.

• Your opinion based on your research - Fad or real tool? Be prepared to support your position.

In my opinion, AR and VR are real and fad tool. My first opinion was VR and AR are fade tool because for me, I think there is not representative of the reality. May you can immerse yourself in another place or ad something in your current live by AR. All this things are not existing. When you book a hotel for your next holidays. If you have the possibility to "go there" by VR to be sure of the hotel, the location of this one etc. For me, is it the same as a picture, it is not representative of the reality because they show you the most beautiful view of a room, a perfect beach without wastes on. So, it is a same of a picture. 

To speak about AR, I think it is a good tool for games like Pokemon GO two years ago. But in reality, all the articles read for write this article tell one thing. The technology is not so advanced to work very well. Adding something in your reality by this technology it could be a great idea but If your customers doesn't have the technology on their phones to see it,  it could be negative for you campaign. 

But in the way of your customers have the technology to see and use AR and VR and you are able to use it correctly, it could be interesting to use it to visit a house by VR if you are not there or in this house, you could ad some furnitures or accommodations to show at your guest what their house could be with. 

So, it is good and bad.