Exemple of AR in Hospitality : Explain the difference between AR + VR as a customer experience. Augmented reality and virtual reality have one common point. They alter our perception of our world by different ways. The VR offer the possibility to bring you in another place of your choice. For example you can go in Time Square in NYC or in an aquarium. VR allows the user to interact with and explore a simulated 3D environment via a headset. The AR is different because is able to change our current reality by adding something to it. doesn’t change the user’s environment but alters it with interactive superimposed images that give the user more information and clearer context–through a transparent visor With virtual reality, you can win with the sharks. And with augmented reality, you can watch a shark pop out of your table. So in a marketing point of view, VR is more immersive and AR is more used by adding somethings in the current reality of custo...