Video Marketing - Session 5
Research on YouTube or Vimeo - a video on video marketing The most important point of this video is to understand what the purpose of video marketing is today. Instagram, Youtube, or other video distribution channels are essential players in business marketing. The purpose of these videos is to attract their customers and potential customers who may be attracted more by a video that will touch them rather than a press article for example. All for the purpose of creating to attract and convert the potential customer into a customer who will consume what the company sells. It also allows you to create a feed on your website and therefore at the same time have a better reputation on different search sites (Google, Yahoo etc.) Find a hotel or business that is actively using video as a part of their digital landscape Is it entertaining, engaging - how can your measure their effectiveness? The video here is pretty fun, and plays with the codes of potential young clientele....